Pleasantly Perky

Hallmarked for its beaming presence, the colour yellow allures with its illuminating essence. Associated with the more pleasant things in life, yellow kindles joy and happiness. Most prominently recognized as a cheerful and lively hue, yellow inspires positivity. With its effortless innocence, the colour yellow resonates deeply with children. It’s for this reason why many toys are predominately yellow.

A Marketing No-No

Not often used by advertisers, yellow lettering is off-putting and difficult to discern. Many find that the colour yellow generally fades into the background. Though it tries desperately to stand out with its neon-esque shade, yellow fails to get noticed when placed with other light tones. For the sake of sending a compelling message, marketers often opt not to use yellow in their campaigns.

Fosters Learning and Practicality

The colour yellow stimulates the left side of the brain, which promotes logical thinking. It encourages us to hone in and make informed decisions. When we feel our grip on reality slipping, the colour yellow reminds us that our perceptions are warped. Yellow also piques our curiosity and inspires us to pioneer novel ideas. Moreover, when we see the colour yellow, it prompts us to remain practical. In essence, it keeps us grounded.

Confidence Booster

Best of all, this sunny tone bolsters self-assurance. As an upbeat and cheerful hue, yellow is inherently optimistic. When self-doubt rears its ugly head, the colour yellow seeks to stop these senseless thoughts in their tracks. Seeing the colour yellow has the incredible ability to turn any frown upside down. We should all aspire to be a fraction as encouraging as the colour yellow.

Effective Communicator

Yellow takes audiences by storm. It captivates, excites, and charms with ease. When used at networking events, the colour yellow has proven wildly effective in producing mutual collaboration. The colour yellow doesn’t discriminate, which inspires others to adopt this same mentality.

Provides Clarity

When anxieties and fears become all-consuming, the colour yellow provides peace of mind. It allows us to unburden ourselves and live freely. By enabling us to make sound decisions, this friendly shade breathes simplicity into complex situations. While at a crossroads, seek guidance from the colour yellow. As a result, you’ll be able to bid farewell to your misgivings.

Anxiety Inducer

Oddly enough, the colour yellow can also trigger uneasiness. Those who don’t enjoy expanding their mental capacities should be wary of the colour yellow. Though its intentions are pure, yellow can give rise to an unhealthy amount of critical thinking. An overactive mind won’t take kindly to this effect. If you’re prone to nervousness and self-criticism, take the colour yellow in small doses.

Unaffected by Emotions

Emotions and the colour yellow don’t go hand in hand. Yellow relates strongly to cognizance and awareness, meaning it has no room for sappy or exaggerated feelings. It can be stern, but the colour yellow doesn’t intend to intimidate. If you’re looking to divorce yourself from emotions, yellow will get you there. If you wear your heart on your sleeve, don’t go running to the colour yellow. Doing so will only trigger unhealthy coping mechanisms.

Dark yellow represents caution, jealousy, decay and disease.

Light yellow is associated with intelligence, freshness and joy.

How the Color Yellow Affects You

• Makes hard decisions easier and provides clarity of thought
• Stimulates the nervous system
• Sharpens memory and concentration
• Encourages communication

Summary: Yellow Color Meaning

An interesting mix of bubbly and threatening, the colour yellow sparks a broad spectrum of emotions. While it can be playful and radiant, yellow can also be unforgiving and foreboding, which makes it a wildly fascinating hue. The many facets of the colour yellow bespeak its incredibly impactful spirit.

Yellow symbolizes: happiness, optimism, positivity, intellect
Effects of yellow: clarify, inspires, amuses, energizes
Positive traits: creativity, perception, mentality, warmth
Negative traits: cowardice, deception, egotism, caution