HH Sir Godfrey Gregg D.Div
The seventh and final letter to the churches of ancient Asia Minor is to the church in the city of Laodicea. This last message is found in Revelation 3:14-22. Laodicea was a wealthy, industrious city in the province of Phrygia in the Lycos Valley.
The message is from the Lord Jesus Christ via an angel or messenger (likely a reference to the churchโs pastor): โTo the angel of the church in Laodicea write . . .โ (Revelation 3:14). This was not simply Johnโs message to those in Laodicea; it was a message from the Lord. Jesus identifies Himself thus: โThe Amen, the faithful and true witness, the ruler of Godโs creation.โ These titles emphasize the Lordโs Faithfulness, Sovereignty, and Power to bring all things to their proper completion (the โAmenโ).
In contrast to the other six churches, the Laodicean church has nothing to commend it. Jesus begins the message with condemnation: โI know your deeds, that you are neither cold nor hot. I wish you were either one or the other! So, because you are lukewarmโneither hot nor coldโI am about to spit you out of my mouth. You say, โI am rich; I have acquired wealth and do not need a thing.โ But you do not realize that you are wretched, pitiful, poor, blind and nakedโ (Revelation 3:15-17). Jesus emphasizes their โlukewarm,โ apathetic nature three times. As a result of their ambivalence to spiritual things, Jesus would have nothing to do with them. He would โspit them out,โ as the people of Laodicea would spit out the tepid water that flowed from the underground aqueducts to their city. With their apathy came a spiritual blindness; they claimed to be rich, blessed and self-sufficient. Perhaps they were rich in material things. But, spiritually, the Laodiceans were in a wretched, pitiful condition, made all the worse in that they could not see their need. This was a church filled with self-deceived hypocrites.

Jesus calls the Laodicean church to repent of its sin: โI counsel you to buy from me gold refined in the fire, so you can become rich; and white clothes to wear, so you can cover your shameful nakedness; and salve to put on your eyes, so you can seeโ (Revelation 3:18). Their material wealth had no eternal benefit, so Jesus commands them to come to Him for true, spiritual riches (Isaiah 55:1-2). Only Christ can supply an everlasting inheritance, clothe us in righteousness, and heal our spiritual blindness.
Jesus then notes His concern for His church in Laodicea: โThose whom I love I rebuke and discipline. So be earnest, and repent. Here I am! I stand at the door and knock. If anyone hears my voice and opens the door, I will come in and eat with him, and he with meโ (Revelation 3:19-20). His rebuke is not born of animosity but of love. โThe Lord disciplines those he lovesโ (Hebrews 12:6). The desired response to Godโs reproof was zealous change and true repentance.
Verse 20 is often used as an evangelistic appeal, yet its original context communicates Christโs desire for fellowship with His lukewarm church in Laodicea. The church is nominally Christian, but Christ Himself has been locked out. Rather than turn His back on them, He knocks, seeking someone to acknowledge the churchโs need and open the door. If they would repent, Jesus would come in and take His rightful place in the church. He would share a meal with them, a Middle Eastern word picture speaking of closeness of relationship.
HERE IS THE PROMISE
Jesus then makes a promise to the believers in Laodicea: โTo him who overcomes, I will give the right to sit with me on my throne, just as I overcame and sat down with my Father on his throneโ (Revelation 3:21). The โovercomerโ refers to any believer, and the promise is that he will share Christโs future kingdoM.
THE SUMMARY
In summary, the church at Laodicea had become apathetic in their love for Christ. They were allowing โthe deceitfulness of wealth and the desires for other things [to] come in and choke the word, making it unfruitfulโ (Mark 4:19). Christ called them to repent and live zealously for Him, to โchoose for yourselves this day whom you will serveโ (Joshua 24:15). The Lord Jesus issues the same call to those who say they follow Him today.
Reference: AN EXPOSITION OF THE SEVEN CHURCH AGES by WILLIAM BRANHAM
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