Evangelism aims to persuade.
We want to see people move from darkness to light. Having that aim helps us know what things to talk about and what things to lay aside. Evangelism isn’t just data transfer; we must listen to people, hear their objections, and model gentleness because we know that souls are at stake. And we know what it means to truly convert: a true Christian has put his complete faith and trust in Jesus, so much so that he has repented of a lifestyle of unbelief and sin. Understanding this guards us against false conversions, which are the assisted suicide of the church.