Pure and Ethereal

As delicate as it is elegant, white exudes beauty and grace. Most commonly associated with good things, white has a favourable reputation. In fact, it’s thought to have a heavenly presence. White doesn’t threaten or endanger, and it loves making others feel good. It’s for this reason why many turn to the colour white when they yearn for acceptance and affection. With its uplifting spirit and encouraging essence, white excels at making everyone feel appreciated and valued.

A Popular Pick

Though white can sometimes blend into the background, companies are keen to use this colour in their campaigns. After all, white is synonymous with positivity. Seeing the colour white promotes optimism and provides people with hope. With that said, it comes as no surprise that brands leap at the opportunity to incorporate this angelic hue into their advertising.

A Fresh Start

When we see the colour white, it reminds us that promising possibilities await. This subtle reminder that new beginnings are promised provides faith to the faithless. White is a blank canvas, and it yearns for us to make something of our unseized opportunities. In essence, white encourages us to be the best version of ourselves. No doubt a powerful message, white supports us even when we don’t know it. All that white asks of us is to fulfil our potential.

Promotes Open-Mindedness

Judgment and harsh criticism are two things you’ll never receive from the colour white. Rather than condemn others, white urges people to reflect on their transgressions. This introspective exercise makes way for growth and strength. White understands how difficult it can be to embark on this journey of self-exploration, which is why it offers patience and guidance. With a helping hand from the colour white, we can blossom into our higher selves.

Healer and Protector

With its bright aura, the colour white protects, restores, and encourages. Its ability to purify our thoughts helps safeguard our emotional well-being. When the colour white is near, you can rest assured that your soul will remain rejuvenated and out of harm’s way. This divine hue drives out all evil, ensuring that its space stays holy and safe. Predominately white environments are thought to be a haven.

Excessively Bland

Unfortunately, the colour white lacks intrigue. With its lack of depth and isolating elements, many people have a difficult time connecting with the colour white. Regarded as a boring hue, the colour white doesn’t pique many interests. It can come off as cold and distant, which is why those who are fond of warmth don’t gravitate toward this shade.

The Circle of Life

Cultures that believe in reincarnation hold the colour white in high regard. They maintain that the colour white is a sign of rebirth. Though it can sometimes be linked to death and sorrow, white is more often associated with assurance and new life. Depending on your beliefs, white may either be a spiritually elevating or discouraging presence.

Triggers Fond Memories

Taking strolls down memory lane is what white wants from us. More specifically, white inspires us to recall pleasant and uncomplicated times. For most, this provides emotional restoration and healing. The colour white is so nostalgic that it brings to mind memories that we never knew we had.

There are no shades of pure white in additive colour mixing because the colour is a combination of all colours. However, in subtractive mixing, you can create countless variations of white using small amounts of other colour pigments.

Summary: White Color Meaning

A refreshing mix of positive and negative attributes, the colour white resurrects various feelings. From hope and joy to discouragement and sadness, the colour white reminds us that all of our emotions are valid. Inspiring awe, intrigue, and enchantment, the colour white speaks no evil, hears no evil, and sees no evil.

White symbolizes: cleanliness, purity, innocence, perfection
Effects of white: refreshes, balances, purifies, simplifies
Positive traits: goodness, hope, clarity, openness
Negative traits: boring, cold, empty, distant